D1 Milano – Model MO 04
If you’re the kind of guy who wants a watch to be practical, well-designed and perhaps even a bit fashionable, but doesn’t really need to show off an exorbitantly priced status symbol strapped to his wrist, look no further than D1 Milano.
Don’t mutter suspiciously if you haven’t heard of them: they’ve been around for less than three years. Yet that’s been enough time for buyers from some of the world’s top department stores and influential fashion outlets to make sure they stock them.
They offer a number of collections, though all of them share the same basic design DNA that draws on the form of the classic diver’s watch. The lightweight polycarbonate casings are coated in a soft-touch finish that’s applied by hand. The indices are diamond-cut and hypoallergenic stainless steel is used for the back of the watch and buckle. If you care about techy things, they’re powered by a Myiota quartz movement, considered one of the most reliable movements used in the mid-price watch category. This is also good news if you care about the environment: the Myiota movement uses a non-mercury battery that’s less harmful to the environment when it eventually needs to be replaced.
The five collections offer a lot of choice and each collection itself offers still further choice of colour. The Essential collection is perhaps the most traditional and straightforward, as the name suggests. The Monochrome range is definitely one of the highlights, though not necessarily that good for anyone keeping an eye on the time while doing something else like riding a bike or trying to see if it’s home time in some low-lit cocktail lounge. If either of those are activities that take up your time, better to opt for the Neon collection with its plain black casing and face and high-contrast neon indices. Or, if you fancy a bit of G I Joe militarism, there’s always the Camo collection.
Our favourites, however, are found in the Premium collection (surprise, surprise). This collection keeps to the same basic form. But the hands, indices, bezel and crown of each model are in a contrast metal, whether gun metal, silver or rose gold, currently jewellery designs’ trendiest precious metal. And when you see how the contrast works on D1’s PR 01 model, with its chocolate casing and strap, we doubt you’ll disagree with their design choice. Mouthwatering.
D1 Milano – Model PR 01